How to calculate the profitability of Amazon PPC ads
Mathewjohnson27 Nov, 2020Technology
The ACoS is indeed a measure of profitability of the PPC campaign, however, to calculate the true profitability of the product, along with the PPC campaign costs you�d also want to consider the entire cost structure of your product including the 1. The selling price of the product 2. Amazon FBA fees (if it is FBA fulfilled) 3. The manufacturing cost per unit 4. The shipping cost 5. The discounts offered
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