How to Build a Research Panel | Voxco

Voxco Insights24 Mar, 2023Business

A research panel is a group of individuals who meet specific eligibility criteria to become respondents for a particular research topic. The process of building such a panel involves identifying and separating the target audience from the rest of the market and using them as research participants for nuanced market research. These panels are typically formed by inviting participants to register their interest in taking part in research studies and collecting demographic and other relevant information to ensure they meet the required criteria. By leveraging research panels, businesses can gain access to a pool of qualified respondents, enabling them to conduct more targeted and insightful research that better informs their decision-making.