Super And Cheaper04 Jan, 2022Other
Marketers in 2021 must follow the latest developments in IT very closely to spot areas where marketing can leverage on IT to boost their sales. Hotel industry news trends show that one way of doing this is by using IT to cover all the touchpoints for the guest experience availing to the customer much needed conveniences which would result in return business and positive feedback. Guest experience pre-stay such as checking in can be comfortably done from the customer?s phone; during their stay, customers can order for room service or laundry straight from their phones; post stay customers can checkout and give their review all without having to call the hotel?s front desk. This convenience aided by IT is yet another win for marketing.
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