How to Add Google Analytics Code in Magento 2

Alidahight14 May, 2022Technology

Google Analytics is a free-analytics service that helps to have deeper insights of website visitors and helps design the success strategy for your business. With the help of Google Analytics, you can get better understanding of your website and can easily analyze the website visitors, can track the time they stay on your website and the visited pages. You can even understand the customer behaviour, pages visited the least and very frequently, customer location and much more. This makes it easy for us to identify the products or services, the customers want and can design product strategy accordingly. Hence, it is advisable to add Google Analytics code in Magento 2 to make the most out of your products and services. For every online store owner, it is advisable to understand the purchase behaviour of every customers.