How the OTT market will evolve in the future?

Esthersylvia13 Feb, 2021Business

With people still hesitant to go to theatres due to the coronavirus pandemic, the future of video streaming apps like Hotstar is very promising. Content will be led by gaming, sports, edutainment, health, and fitness in the years to come. The OTT market in India is expected to touch $5 billion by 2023. The key factors influencing the growth of OTT are a rise in disposable income of the users, increased internet facilities in rural areas, and freebies offered by telecom companies.