How Much Does It Cost to Advertise on Instagram?

Ijkdigital21 Feb, 2023Business

The cost of advertising on Instagram depends on several factors such as your target audience, ad format, and bidding strategy. Generally, advertising on Instagram can cost anywhere from a few dollars to thousands of dollars per day. The average cost per click for an Instagram ad is around $0.50 to $2, while the average cost per thousand impressions (CPM) is around $5 to $20. You can also set a daily budget and bid amount to control the costs of your ad campaign. It?s important to keep in mind that advertising costs can vary greatly based on the competition for ad space and the specific goals of your campaign.