How Is DOOH Transforming The Omnichannel Retail Experience?

Dart Design28 Oct, 2025Business

People's shopping behavior has changed dramatically today. People no longer follow a clear path from point A (awareness) to point B (purchase) - they bounce around between the online and offline worlds, discovering brands on their phones while scrolling, as they walk past your store, or at times when they are just waiting for their chai. Digital Out-of-Home (DOOH) connects the dots and allows brands to meet people in the right place at the right time in an authentic and relevant way. DOOH is more than just putting an ad up. DOOH, with capabilities that include live updates, location-based targeting, and easy actions, makes it simpler for retailers to design individualized experiences that not only attract attention but that ultimately lead to real results - whether it be more store visits, more engagement, or developing customer loyalty at every single touchpoint.