How Humour in Content Can Help in Building a Brand
Harish Rajendran23 Nov, 2020Business
Do you remember the 'Tax Fever' initiative launched early this year by Axis Bank during the' tax season '? Well, it was really funny and a lot of followers were drawn. It spoke about the Indian taxpayers' regular 'laziness' about annual tax filings. Ok if you don't know, let us tell you in this campaign that look-alikes from the world of entertainment and news humorously communicated tax-saving messages. Who doesn't like to laugh a little bit? Dumb question! A definite 'no' is the answer. This is where 'Humour' lies in its appeal.
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