How have Google’s Ramped Up Shopping Features Fared against Amazon
Jorgebmulligan28 Sep, 2023Technology
In 2021 Google ramped up its shopping features to provide enhanced shopping experience for customers as well as support the digital marketing efforts of retailers. The introduction of new features by Google kickstarted fierce competition with Amazon which dominated the ecommerce world. Now that 2 years have passed since the launching of new shopping features, it is pertinent to look at how Google Shopping with features has fared against Amazon. Moreover, what impact it has created so far on the overall e-commerce ecosystem? In this blog, we will address all these questions and more.
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