How Has Google Ads Management Evolved in the Last 5 Years?

Elevexdigital09 Jan, 2025Technology

Over the past five years, Google Ads management has undergone significant transformation. The platform has evolved from a manual, keyword-centric system to a sophisticated, AI-driven advertising powerhouse. This evolution been shaped by advancements in technology, changes in consumer behavior, and Google’s continuous efforts to improve advertiser outcomes. In this article, we’ll explore the key ways in which Google Ads management evolved over the last five years, highlighting trends, tools, and strategies that have reshaped the way businesses manage their advertising campaigns.