How Google’s AI Overviews Are Altering Ad Strategy & Budget

Evendigit01 Sep, 2025Technology

Google’s AI Overviews—generative summaries that sit at the top of search results—are significantly impacting ad performance. These overviews reduce CTRs, push ads lower on the page, and force businesses to rethink their approach to the costs of Google’s AI Overviews. At EvenDigit, we help brands recalibrate their budget strategies, focusing on high-intent keywords, smart bidding, and ad formats that align with this AI-driven landscape to maintain visibility and drive ROI.