Oodlesmarketing21 Nov, 2019Business
Competitor Targeting has become a crucial aspect when you are advertising on Google. Google Adwords management company are increasingly challenged by getting visibility on top of the page within the limited space of ads, thus creating a highly competitive advertising landscape. Google Ads is more than just about showing the ads and also about showing it at the right time & top position. Multiple advertisers can have common goals to run the ads & this can make the Ads auction more competitive. Due to this, even if your Ad will show when a user enters a valid search query, the ad position can be low in some instances. Google Ads advertisers need to learn to adapt to the competitive landscape and smart AdWords functionality. Here are some competitor targeting strategies that you can use to outrank them & increase your impression share from your competitors: READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/google-ads-competitor-targeting/
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