How GenAI Will Reshape Retail - Wipro

Harry Hack22 Jan, 2024Technology

For retailers, the implications of GenAI go far beyond the most obvious customer engagement use cases. In 2022, 38% of retailers reported using AI technology, according to Gartner?s annual survey. This year, that number was close to 50%. By 2025, 94% of retail CIOs think they?ll be using AI/ML. While some large retail brands have been using AI for years, adoption is clearly accelerating across the industry. The launch of ChatGPT supercharged interest in generative AI (GenAI) in particular, and retail leaders are eager to see how GenAI can drive value for their businesses.