In the Internet era, it has become increasingly essential for businesses to go online, or rather have their online presence felt strongly on the Internet. The buying habits of customers have changed significantly. Since the first online sale in 1994, e-commerce has changed radically. With the help of social platforms and digital marketing, online shopping has perpetually changed the retail landscape. If you're interested in maximizing your profits, digital marketing is a must. In this PPT, the below points will explore how digital marketing can help you in your e-commerce efforts.