How does a digital media buying agencies undertake media planning?

Virajvaya23 Jun, 2021Business

When you hire a digital media buying agencies to digitally market your brand, the first and foremost thing they would do is to schedule an elaborate meeting with you. In this, they would try to understand every small detail of your brand, the products the brand represent, the target audience of the upcoming marketing content and the segment of the end customers. They would use all this information in their activity of media planning.