How do public relation services generate positive word of mouth for a brand?
When a brand indulges in good PR with public relation services, it works towards strengthening its identity. The relationship it grows and deepens with the PR audience becomes an integral part of its brand identity. Customers get another way to identify a brand when its PR activities gain popularity in the market. Gradually, people start associating good PR with the brand, and it has a positive impact on the prospective customer pool.
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