How Do Digital Marketing Agencies Measure ROI?

Bnr Cogniitec10 Sep, 2024Computer & Internet

In today's digital-first world, businesses invest heavily in online marketing efforts to reach their target audience, build brand awareness, and ultimately drive sales. However, knowing whether these investments are paying off can be challenging. This is where digital marketing agencies step in, employing various metrics and methodologies to measure Return on Investment (ROI).