How celebrities are fueling the start-up ecosystem beyond their glam connection

Habibshareef11 Dec, 2021News

Even after the turbulence due to the COVID-19 pandemic in India, the start-ups have found a way to stay aloft. Among the growing crop of investors in start-ups are sports stars and celebrities from the film world. Over the years, we've seen famous names like Sachin Tendulkar, Yuvraj Singh, MS Dhoni, Virat Kohli, Amitabh Bachchan, Deepika Padukone, Madhuri Dixit, and Akshay Kumar, to name a few, who have actively invested in start-ups. When celebrities invest, they generally look at products and services which are innovative and have the potential to grow.