How Canonical URL's Affect SEO?

Iengage28 Aug, 2024Computer & Internet

A Canonical URL, also known as the canonical link element, is an HTML attribute that specifies the preferred version of a webpage among multiple versions that have similar or Duplicate Content. Canonical URLs consolidate the authority of multiple versions of a webpage into a single preferred URL. This helps strengthen the overall SEO authority of the Canonical URL and improves its chances of ranking higher in search engine results. Search engines may penalize websites with substantial amounts of Duplicate Content. Canonical URLs help prevent such penalties by indicating the preferred version of the content to index and rank. Canonical URLs help search engine crawlers understand which version of a webpage to prioritize when Crawling. This improves crawl efficiency and ensures that the most relevant and authoritative content is indexed.