How brands tackle fashion collection challenges

Apparel Resources Pvt. Ltd.03 Jan, 2025News

With brands now selling through multiple channels like online, in-stores and pop-ups, they need to meet the expectations of an ever demanding consumer who prioritises exclusivity, sustainability and trendy styles. New-age shoppers are rewriting the rules in the fast-paced fashion industry, pushing brands and retailers to adapt quickly when launching new products and collections. Fashion labels are under constant pressure to keep up with the demands of a dynamic consumer that values uniqueness, sustainability and trendy styles.The challenge is even bigger because brands now sell across many channels—online, in stores, through B2B partners, exports and pop-ups.