How Ambush Marketing has grown leaps and bounds over the years? - Qanda

Noffpage116 Nov, 2022Other

Ambush marketing works on the principles of coattail effect which essentially means that a popular company can use a major event to its advantage and create publicity for itself. Here the company may not be involved in direct advertising and may not be sponsoring the tournament. Yet, it hinges on the popularity of the tournament and carves a space for itself amidst the euphoria. EX:- Remember #GermanyCheersForIndia when german athletes supported the Indian team in Cricket World Cup 2019. T The ad was created by Volkswagen even though it did not officially sponsor of the event. The sponsor of the world cup was Nissan. The company(Volkswagen) directly never invested in the world cup sponsorship yet carved a fan base for itself through the catchy advertisement.