How AI Supports Your Branding Campaigns

Patelgopi30 Sep, 2020Technology

When the typical shopper makes a decision about what to purchase, logic is only part of the equation. They may look at the label or a list of features and benefits, but without realizing it, they may prefer one product over another because of the association a brand name creates. It is hard to quantify the effect branding has on the consumer, and it is unwise to underestimate it.