How AI Is Shaping Predictive Lead Scoring & Segmentation in 2025
In 2025, artificial intelligence (AI) has moved from being a competitive advantage to a strategic necessity for modern marketers. Among its most transformative applications lies the evolution of predictive lead scoring and segmentation a once-manual, data-heavy process that has now become intelligent, adaptive, and outcome-driven. For businesses aiming to optimize sales conversions and improve campaign targeting, AI-powered lead scoring offers unmatched precision.
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