How a Shopify SEO Agency Can Diminish Your Reliance on Paid Ads

1digitalagency02 Aug, 2024Business

Is your business running a Google Ads PPC campaign? If you?re not familiar with the following stats, take a minute to absorb them. Across all industries, a good click-through rate (CTR) is just about 2%, with average ROAS for most campaigns falling somewhere around 1.55. That means out of 100 people that see your ads, 2 will click, and you?ll get back about $1.55 for every $1 you spend on the campaign.