The latest innovation in Home Textile Industry Magazine is the breakthrough of bedding materials of feather-free, which are to imitate the feel of down without interfering with the breathability. These new fibres are designed to deliver light weight warmth and soft lush comfort. According to Home Textile Industry Magazine, the feather-free products are becoming more popular among people who are allergic to feather and at the same time those who are environmentally conscious and would like to use cruelty-free products. Manufacturers are coming up with various combinations that are loft retaining, clumping resistant and can withstand frequent washing. The magazine observes that the high-tech synthetic insulation can now be effective in managing moisture and durability as compared to the traditional down and this is becoming a trend in the bedding market across the world.