Video marketing is widely used by diverse types of businesses today to achieve a range of important marketing objectives, like increasing brand awareness and generating qualified leads. By creating targeted video content and leveraging automation in the marketing process, you would especially be able to attract and convert leads more efficiently. As videos are highly memorable and engaging, as well as easily shareable, they have emerged as the perfect medium for businesses to communicate their brand message and drive conversions. Tailored videos are especially a versatile and compelling tool for connecting with the target audience. Today it has especially become easy to create customized videos with the help of new-age technologies.