Hard Seltzer Market

Smorkane04 Dec, 2024Business

The hard seltzer market size was valued at USD 9.1 billion in 2021 and is anticipated to grow with a CAGR of 23.2% from 2022 to 2030. The demand for hard seltzer is driven by convenience and rising health-conscious consumers, who are looking to cut down their alcohol consumption. Hard seltzers are malt-based RTD alcoholic carbonated drinks that are usually infused with fruit flavors. These become popular among millennials and Gen Z due to their alcohol content, low sugar, and less calorie.