Rainessance15 Apr, 2024Shopping
In 2009, Raina set out on her path to fashion and fabric at the National Institute of Fashion Technology as a textile designer. It was her first step into the world of batik prints, tie-and-dye, hand-weaving, and handicrafts. Educational field trips and family visits to remote Indian artisan villages in Rajasthan, Gujarat, Himachal, Karnataka, and encounters with local female artisans plucked at the early chords of Rainessance. She continued her fashion education at Coventry University, London. The road to sustainability was an ensuing journey that followed a meandering pathway of working with luxury designers at global fashion events, marketing for atelier brands, and becoming a fashion influencer before promptly disassociating with fast fashion. It was the end of a fashion-intensive decade and the start of a sustainably conscious one. The year 2021 marked the dawn of the Rainessance movement.
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