Prachigaikwad10 Jun, 2025Other
Gummy supplements are gaining market share through experiential health engagement. Themed collections based on zodiac signs or wellness archetypes offer novelty and emotional resonance. Trending formats include fast-melting strips embedded within gummies for layered benefits. Innovations now cater to cognitive agility, menstrual comfort, and stress recovery using adaptogenic herbs. Foodservice tie-ups enable gummy-infused meals and beverages. Gen-Z consumers, driven by aesthetic appeal and ingredient clarity, are driving trial growth. Visual appeal, flavor experimentation, and mood-aligned formulations are creating deeper loyalty. Independent health stores are offering in-house gummy brands with community-sourced ingredients. This immersive evolution is redefining how nutrition integrates into daily lifestyles.
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