Guerrilla Marketing: The Modern Scenario of Marketing

Rahulcoder89005 Sep, 2020Technology

Firstly, when it comes to marketing, companies use and develop numerous strategies and tactics to impress their clients. Consequently, one of the marketing strategies is Guerrilla Marketing. The term Guerrilla Marketing was introduced in 1984 by Leo Burnett�s creative director Jay Conrad Levinson in his book i.e �Guerrilla Marketing �. Guerrilla Marketing is a type of marketing strategy where a business does the promotion of its products by surprise or in a stunning way. It generates an impression among the customers. It is a low-cost promotion technique that is mainly for small businesses. However, bigger companies use it for their product or brand promotion