Google updates Penguin 4.0 is rolling out with new real-time nature

Talent Search Ranker25 Oct, 2021Other

The Penguin Update was designed to monitor the quality of links and spam link tactics of a website. Original update was released way back in April 2012 and it install create major ripples in the world of digital industry. Sites which were not abiding the rules were found to be missing from search results. Many such websites also receive manual actions as well. Over the past few years, more updates were released. Every time Google Penguin update hit the virtual world, there were significant modifications to the manner the search results appear. However, mainly it is counted as a positive update for sites that are doing marketing and promotion the appropriate way while it was a major detractor for those websites that try to cheat the system.