Google�s Quality Standards Mean for Search? EAT, YMYL.
If you?ve ever wondered about the way to decipher Google?s ranking algorithm, you?re not alone. Google is mysterious and tight-lipped about how it works and what changes after each update, to not mention what it all means for SEOs and marketers. So, many within the industry resort to detection to work it out and save their page rankings from sinking. Sometimes, though, Google throws everyone a random, lucky bone. In 2015, Google released its Search Quality Evaluator Guidelines in their entirety in response to a leaked version making the rounds online. These guidelines contain three golden keys to how Google looks at sites and the way they differentiate high-quality content from low-quality:
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