Google Analytics 4 Tutorial: Track Social Media ROI With GA4

Annrachel31 Oct, 2025Business

Learn how to use Google Analytics 4 (GA4) to accurately track and measure social media ROI across platforms like Instagram, Facebook, LinkedIn, and YouTube. This complete GA4 tutorial shows you how to set up GA4 for social media, create UTM tags, build custom events, track engagement, measure conversions, and analyze user journeys from social traffic.