Goal of new UAE-based creative agency to prove role, value of empathy to balance humanism with capit

Arabnewsksa16 Oct, 2021News

DUBAI: FREEDM is a new UAE-based creative agency that was launched last month. Headquartered in Dubai, the majority of its team is spread throughout the world in countries including the US, Singapore, India, South Africa, and Sri Lanka. Backed by investors Sean McCauley and Richard Aybar of The Devmark Group, who are founding board members, FREEDM is led by Mimi Nicklin, who has worked in the advertising industry for 15 years and is the author of ?Softening the Edge,? which explains why empathy is critical to turning around businesses.