Growing application area of touch screens across the industries, increasing preference of consumers for capacitive touchscreen technology, rising trend of touchscreens and innovation in advanced touchscreens are some of the driving factors behind the global touchscreen controller market growth. An increase in the adoption of the touchscreen controller in an array of applications like automobiles, smartphones, tablets, laptops, wearable devices, and others are also boosting the growth in the global touchscreen controller market. Furthermore, technical complications and increasing competition are limiting the global touchscreen controller market growth.