Factors hampering the global market growth are interrupted internet connectivity and lack of awareness or improper knowledge about applications. The lack of awareness amongst not only in end users but among the vendors also about how to use apps to access and book tickets through the internet is the major challenge for market growth. On other side, a large number of consumers or end users are unwilling to use ticketing apps, due to the sensitivity that their personal details and secrete banking information may be misused or stolen if entered online. Besides, most of smartphone manufacturers offer devices with pre-installed ticketing apps. Yet, the process of registering the app and providing personal information in order to initiate these apps on smartphones is difficult and time consuming. Likewise, language barriers and the mobile app user interface not being very user friendly in some mobile devices are an extra factor expected to hamper the market growth in forecasted period.
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