Global breakfast cereal market is projected to grow from US$ 43.3 billion in 2020 to US$ 62.8 billion by 2029. Increase in consumption of probiotic food which is rich in nutritional values is major driver for global probiotic market. The increase in the costs of the healthcare sector and the introduction of the internet age, has led to an rise in the liking for preventive health care. This has enabled consumers to self-diagnose the ailments such digestive distress, obesity, high blood pressure, and tooth decay, due to the unhealthy & sedentary lifestyle. Furthermore, increasing participation of international bodies in the research and development of probiotic products across the globe is one of the factor expected to boost growth of the target market in the near future. Decreasing the development cost by developing new processes to reduce the cost of breakfast cereal production may create new opportunity for the growth of the global probiotic market.
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