GIS technology such as spatial visualization software - GIS Certification At USC

Giscertification23 Nov, 2020Business

Where marketers used to consider location to determine the best regional newspaper to run a print ad or to find ideal billboard placements, today�s marketers are increasingly using GIS technology such as spatial visualization software, analytics and predictive models to leverage location. The overwhelming majority of marketing professionals attribute the use of location data in personalized marketing to creating positive customer experiences, and this likely only the beginning of marketers adopting spatial thinking.