Did you know that 75% of the data from your survey research never makes its way to the final report? When research is only delivered in static Powerpoint, much of the data is left inaccessible, thereby minimizing the value of each research project. To this end, the final reports and presentations (both examples of unstructured data), are the end products of your primary consumer research that get housed in your company?s Knowledge Management system. The data files themselves (aka the structured data) are typically inaccessible, meaning 75% of your company?s research investment was inadvertently squandered.