In the progress of human beings, there has been a remarkable distinction between creativity and innovation. They have propelled us forward from the astonishing artistry of the Renaissance to groundbreaking inventions that fuel our modern world. However, what if a shift is about to happen in the creative landscape? This process might lead at some point towards redefining everything ranging from drug discovery to artistic expression with respect to generative artificial intelligence (GI) capable of achieving unimagined milestones. Preventing bias against training data, avoiding any instances where generated content might become sources of abuse, or establishing clear legal frameworks are important steps toward using these technologies responsibly for good.