Gen Z: The Beauty Generation

Psalmjacobs201818 Jul, 2018Shopping

Gen Z or generation Z is composed of those born between 1995 and 2010. This group is enticed by marketers, shaping the future face of retail, digital and social media. In YouTube alone, there are a number of Gen Z YouTubers who are making money through posting beauty vlogs. The way Gen Z lives is different from the previous generations. Navigating their early years through a lens and social media, this generation has a strong will to pursue and express what they want. They are exposed online to aspirational images of celebrities and self-made social media stars. According to the survey, there is an uptick in teen spending from this generation, which mirrors the economic expansion that we are experiencing broadly. Within a teen�s wallet, food is the top priority but also video games (male) and beauty products (females) are gaining share. Gaining share it is, with the sector setting a new high with female shoppers said to be spending $368 per year on the category, up 18 percent, led b