GCC consumer behavior signals rise of the ‘homebody economy’

Arabnewsksa10 Nov, 2020News

DUBAI: COVID-19 has changed consumer behavior patterns around the world, and the GCC bloc is no exception, according to new research by consultancy firm McKinsey & Company. Besides the obvious human challenges, the study, entitled �Digital: A Spotlight on the New Consumer,� has shed light on the pandemic�s potential implications for the global economy, businesses and employment.