The Fruit Puree Market is facing significant disruptions that are reshaping supply chains, influencing pricing, and impacting global competitiveness. Climate variability, including droughts and unseasonal rainfall, affects fruit availability and quality, while geopolitical tensions and trade fluctuations create additional uncertainties. Logistical challenges, such as port congestion and rising fuel costs, further strain operations, particularly for international supply chains. Workforce shortages in farming and processing add complexity. To navigate these challenges, companies are investing in predictive analytics, diversified sourcing, and regional production facilities. Strategic risk management and technological adoption are crucial for maintaining resilience, competitiveness, and consistent market growth.