From CRM to CDP: Understanding the Evolution of Marketing Platforms

Martechcubejohn06 Aug, 2025News

Explore the shift from CRM to CDP and how it reflects the evolution of marketing platforms. This article breaks down the differences, benefits, and challenges of transitioning to CDPs, and why they are key to enabling real-time, personalized customer engagement at scale. Learn how this shift empowers marketers to unify customer data, automate personalization, and create more dynamic and effective marketing strategies.