The retail landscape in the Gulf Cooperation Council (GCC) region has been evolving rapidly, driven by a combination of economic reforms, demographic shifts, and technological advancements. As we look forward to 2024, several key trends and developments are set to shape the retail market in the GCC countries.The GCC economies are expected to continue their recovery trajectory in 2024, bolstered by higher oil prices and ongoing diversification efforts. This economic stability is likely to enhance consumer confidence and spending power, thereby driving growth across various retail segments. Retailers can anticipate increased consumer demand for both essential goods and discretionary items, presenting opportunities for expansion and diversification of product offerings.
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