Forecasting in Modern Times

Awangascompany21 Jul, 2021Business

Predicting the future demand, or in marketing terms, forecasting is one of the pressing points for a marketer. Before the advent of Big Data analysis or analytics, forecasting used to be a very cumbersome process. It used to eat up a huge amount of time and resources of the marketer. But now with the information flow parallel and really, real-time this headache has turned down a bit. To understand this better let us take an example of a simple process such as a gas cylinders booking through the eyes of a customer as well as through the eyes of a gas cylinders distributor.