Faraday brings advanced customer analytics capabilities to Shopify

Martechcube05 Nov, 2020News

Faraday announced today the release of its new Shopify app, Faraday Personas & Insights, which brings advanced customer analytics capabilities to thousands of online retailers across the U.S. This is just the latest example of Faraday’s investments in Shopify. The company already supports dozens of fast-growing brands using the Shopify ecosystem to power their online stores, making it an ideal platform for Faraday’s embedded solutions. The app uses machine learning and third-party data to compute personas unique to each merchant’s customer base, providing users with a clearer understanding of who their customers are, where they are, and how they evolve over time. The app represents the next step in Faraday’s mission of making data science accessible and achievable for organizations of all sizes.