Faraday brings advanced customer analytics capabilities to Shopify

Martechcube05 Nov, 2020News

Faraday announced today the release of its new Shopify app, Faraday Personas & Insights, which brings advanced customer analytics capabilities to thousands of online retailers across the U.S. This is just the latest example of Faraday�s investments in Shopify. The company already supports dozens of fast-growing brands using the Shopify ecosystem to power their online stores, making it an ideal platform for Faraday�s embedded solutions. The app uses machine learning and third-party data to compute personas unique to each merchant�s customer base, providing users with a clearer understanding of who their customers are, where they are, and how they evolve over time. The app represents the next step in Faraday�s mission of making data science accessible and achievable for organizations of all sizes.