Everything You Need to Know about Digital Marketing
Santoshsingh2410 Oct, 2025Technology
The first digital marketing advertisement was a display banner ad on Hotwired.com by AT&T. The ad copy stated, “Have you ever clicked your mouse right HERE? You will.” The ad had an unbelievable 44% click-through rate. Nowadays, the CTR of display ads is generally around 1%. By 2030, businesses worldwide are expected to allocate over 82% of their marketing budgets to digital marketing campaigns. Why so? With digital marketing, businesses can target the right audience comparatively easily, cost-effectively, and precisely, while also collecting detailed performance reporting.
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