Europe Maternity Wear Market

Bmi20 Sep, 2022Business

Companies in the market adopt various growth strategies, such as product development, market development, market penetration, and diversification, to overcome current and future challenges and drive a company?s growth. On January 20, 2020, Isabella Oliver (a premium maternity brand) adopted the market penetration strategy and launched a new rental program to improve its reach and increase the longevity of maternity clothing. The brand offered its customers a new range of options to rent a dress, including party wear and fundamental pregnancy essentials, for two weeks, before returning them free of charge. The company even takes care of the dry cleaning.