Estrella Media Adopts Xandr Monetize for expanding audience reach

Martechcube06 Oct, 2021News

Xandr, AT&T?s advanced advertising company, and Estrella Media, home for the modern Hispanic American providing leading non-scripted entertainment and news content, today announced that Estrella Media?s ad-supported digital inventory is now available to buyers in the Xandr Marketplace. Estrella Media adopted Xandr?s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.